Mother Run: Lindsey Maxwell of Blissful Transition

Mother Run: Lindsey Maxwell of Blissful Transition


      When Lindsey Maxwell, PCD (DONA) and LCCE, was an undergrad student, she took a class that set the course for her passion and business.  That class was called “Birth in a Family Context.”  “It was eye-opening and one of the most informative, interesting classes I have ever taken,” she says.  “It changed the way I viewed birth.  As a twenty year old, I honestly had no idea women were choosing to have their babies at home and that, at the time, it was illegal for certified professional midwives to practice in the state of Indiana.  Once the semester ended, I began volunteering at Bloomington Area Birth Services (BABS).  I owe everything to this nonprofit and the wonderful women who ran it.  During my time at BABS, I helped with childbirth education classes, attended breastfeeding support groups, learned about babywearing, and connected with many wonderful families and professionals.”

     Lindsey’s business has evolved a bit from her beginning as a birth doula eight years ago.  “Before going into business, I studied up on the perinatal period and attended birth and postpartum doula training workshops through DONA International,” she explains.  “At the time, I didn’t have kids, and although I personally didn’t know much about parenting I loved working with children and always felt bonded with the families I nannied for.  Once I attended my trainings I volunteered my time with a handful of clients to get a feel for the work and gain hands-on experience.  I joined a local doula group so I could collaborate with other professionals, make connections, share feedback, and process my experience as a birth worker.”  She got that entrepreneur bug during her training process.  “I remember coming home from my postpartum doula workshop feeling very determined to set up a business plan,” she says.  “That’s when I came up with the name ‘Blissful Transition.’  I wanted families to feel at ease welcoming a new baby into their family with the least amount of stressors as possible.  I have a very Type A personality and found that, eventually, birth work no longer fit into my life.  After four years of being a birth doula, I decided to focus on the postpartum world.  It was just too challenging for me to be on-call.  I was constantly stressed about missing important events, time with family, and working long hours.  Still, I liked assisting families in preparing for birth, and I’ve since added prenatal consultations so that I still feel involved in that realm.” 

     Postpartum support can be a lifeline to new mothers.  “Studies show that postpartum doula support helps reduce postpartum mood disorders and improves breastfeeding success,” Lindsey explains.  “It makes sense.  I understand hiring postpartum help can be costly but it’s so worth it.  If someone told me they couldn’t afford a postpartum doula, I would encourage them to gather resources and plan prenatally to make for a smoother transition after baby is born.  Taking a childbirth class, creating a meal train, finding reliable childcare, and joining a new moms’ group are just a few recommendations!”

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     After making the switch from birth to postpartum doula, she soon realized that postpartum support covered a large range of ways to help new mothers and families.  “It wasn’t until after having a baby of my own in 2015 that I added professional cleaning and organizing services to my resume,” she explains.  “When working with families in the postpartum period, I found myself helping out with housework, running errands, prepping meals, etc.  I was taking care of the practical day-to-day things so that mom and partner could focus on taking care of themselves and their new baby.  Of course I enjoy chatting with mom and holding her adorable baby (if that’s what she needs!), but most of the time it’s about loading the dishwasher, folding laundry, and helping folks maintain a sense of normalcy after a life-changing experience.”  The realization of how this type of service could benefit families as they adjusted to their new family dynamic came from one particular instance in her own home.  “I remember coming home from a day full of appointments with my newborn and my sister-in-law, Amy, had come by and cleaned while we were gone,” she says.  “Is there anything better than coming home to a clean house?!  It was such a simple gesture but the weight of the world was lifted off my shoulders.  I could spend time with my family instead of worrying about a list of household tasks that needed to be completed in my sleep-deprived state (with a newborn to boot!).  Adding cleaning and organizing services to my businesses just made sense--in a way, I was already doing it.  Sometimes my clients would say, ‘Oh, I’m not going to ask you to do that!’ but if that’s what helped their day run more smoothly, I was happy to.  Postpartum support looks different for every family and that’s okay.  I’m here to help you find what works best for you!”

     Lindsey got her business start before having kids so she was already well established in her work before needing to find her new balance with parenting.  “I stayed at home with my son, Bodhi, for his first year, which was lovely,” she says.  “It was around his first birthday that I decided I wanted to to get back to working with clients on a part-time basis.  We were still living in Bloomington and had a lot of support from family, which allowed lots of flexibility with my work schedule.  I definitely couldn’t have done it without them.  Taking on part-time hours created a way for me to get out of the house and do what I love without feeling burnt out in the work I do.  It felt like a great balance.”  Bodhi is now three and Lindsey’s balance changed again 11 months ago as her family welcomed their second child, a daughter named Frances.  “Staying home with two kids is a lot of work, and honestly, I’m still trying to find that balance,” she explains.  “Some days I feel like I have it all together.  Others are tough, messy, and stressful.  Frances refuses to take a bottle (we exclusively breastfeed) or a pacifier and is dealing with some serious separation anxiety these last few months.  Sometimes it feels like I never get a break!  I’ve found that it’s important I separate myself from the kids every once in a while--a trip to the nail salon, a night out with my husband, staying up to binge watch Netflix, or simply grabbing a coffee can make a difference.  Working for a few hours a week helps me recharge, too.  I feel like I can’t be a good mom if I’m not taking care of myself.”

     Eight years in and this mama still has some major business goals she’d like to accomplish.  “I love learning and enjoy attending webinars and trainings,” she says.  “I know it sounds super nerdy but I miss being in school.  I often think about going back to get my Masters in counseling or social work.  I could host support groups for moms with an education background like that.  I also love cooking--adding meal preparation and delivery to my list of services would be pretty awesome.  I’ve been to a few Mother Blessing ceremonies and I think they are just the coolest thing--I would enjoy coordinating get togethers like these.  I’m a big fan of encouraging women and coming together as a community to show them how much we care.  Moms don’t get acknowledged enough for all their hard work!  Baby showers are great for baby essentials but Mother Blessings are where it’s at!”


     Like all of us, she also has some stress points as a business owning mom.  “Feeling inadequate is probably my biggest stressor,” she says.  “If I’m solely focused on work, I feel like I’m not spending enough time with my family.  And then when I am at home with my kids, I sometimes feel like I should be working more.  I’m trying hard to be present and feel content with where I’m at, knowing I’m giving my best each day.”  Another tough part of her job right now is the recent relocation her family made.  “The hardest part for me, right now, is that we’re fairly new to the Fort Wayne area--we just moved here in October [2017],” she explains.  “I’m still learning about the city, meeting new people, etc.  I’ve actually connected with another mama who trades childcare with me and it’s working out for the both of us.  I watch her kids while she teaches yoga and she watches mine while I’m meeting with clients but only for a few hours each week.”

     That particular struggle is the foundation of her best advice for other moms in business.  “Creating a support network is HUGE and can make all the difference in work and parenting,” she says.  “I obviously stress this with my clients but it’s important for me as a business owner, too.  When we moved to Fort Wayne, I kind of had to start all over again.  Making those connections and laying the foundation for your business in a new area can seem daunting.  But, little by little, I am connecting the dots and look forward to working more in the near future!”


Connect with Lindsey:

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Thank you so much for reading! 

Yours in business and motherhood, 


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